Happier Choices

Privacy Policy — Happier Choices

Effective date: October 1, 2026
Last updated: October 1, 2026

Happier Choices (“Happier Choices,” “we,” “us,” or “our”) operates the website happierchoices.us, related webpages, landing pages, email programs, and other online services that link to this Privacy Policy (collectively, the “Services”).

Happier Choices is operated by Happier Choices, owner Siu Lau, from Phoenix, Arizona.

This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • Happier Choices websites and blog content;
  • AWeber-hosted landing pages and opt-in forms;
  • Email newsletters and other communications;
  • Free resources, including checklists and “Smart Ideas Reports”;
  • Affiliate links, tracking links, and redirects;
  • Forms, surveys, and other features that link to this Privacy Policy.

This Privacy Policy does not apply to websites, services, or platforms operated by third parties. Those parties have their own privacy policies and practices.

2. Information We Collect

Information You Provide

We may collect information that you voluntarily provide, including:

  • Your name;
  • Email address;
  • Answers to optional surveys or preference questions;
  • Information you include when contacting us;
  • Information you provide when requesting a free resource;
  • Your communication preferences;
  • Any other information you choose to submit.

You do not need to provide sensitive personal information to use the Services. Some features may not work if you do not provide information that is necessary to deliver them.

Information Collected Automatically

When you visit or use the Services, we and our service providers may automatically collect information such as:

  • IP address;
  • Device type and operating system;
  • Browser type and settings;
  • Pages viewed and links clicked;
  • Date, time, and duration of visits;
  • Referring and exit URLs;
  • Approximate location inferred from your IP address;
  • Website and campaign interactions;
  • Cookie identifiers and similar technologies;
  • Information about how you interact with our emails, such as whether an email is opened or a link is clicked, where permitted by law.

We use this information to operate, secure, analyze, and improve the Services and our communications.

Information From Third-Party Services

We may receive information from third parties, including:

  • AWeber, when you submit an opt-in form or interact with an email;
  • Website hosting and technical service providers;
  • Analytics and measurement providers;
  • Affiliate networks, merchants, and tracking platforms;
  • Social media or advertising platforms;
  • Fraud-prevention and security providers;
  • Other service providers that help us operate the Services.

The information we receive depends on the third party, your settings, your interactions, and the permissions you provide to that party.

3. Sensitive Topics and Information

Happier Choices publishes educational and self-help content involving topics such as mental wellbeing, anxiety, relationships, communication, personal development, and financial stability.

We do not ask you to provide medical records, diagnoses, therapy information, detailed health information, financial account numbers, bank credentials, payment card numbers, or similar sensitive information through the Services. Please do not submit this information to us.

Your decision to view or interact with content about mental health, relationships, or finances is intended to remain private. We do not intentionally use your engagement with that content to create sensitive health, relationship, or financial profiles about you.

However, ordinary technical information—such as the pages you view, your IP address, and device information—may be collected automatically as described in this Privacy Policy. We may use general, non-sensitive engagement information to understand which content is useful, improve the Services, measure campaigns, and maintain security.

The Services provide general educational information and are not a substitute for professional medical, mental health, legal, tax, or financial advice.

4. How We Use Information

We may use information for the following purposes:

  • To provide requested checklists, “Smart Ideas Reports,” and other free resources;
  • To send newsletters, educational content, and marketing emails where permitted;
  • To respond to questions, requests, and support inquiries;
  • To manage subscriptions and communication preferences;
  • To operate, maintain, and improve the Services;
  • To personalize or organize content and communications;
  • To understand website, email, and campaign performance;
  • To measure marketing and affiliate performance;
  • To track referrals, conversions, and commissions associated with affiliate links;
  • To detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized activity;
  • To protect our rights, users, and business;
  • To comply with applicable laws, regulations, legal processes, and governmental requests;
  • To enforce our terms and other policies; and
  • For other purposes disclosed when information is collected or with your consent.

We do not use information to provide medical diagnoses, make lending decisions, or provide individualized financial recommendations.

If you are located in the European Economic Area (“EEA”) or the United Kingdom, we process personal data when we have a lawful basis to do so. Depending on the circumstances, our lawful bases may include:

We may process information based on your consent, such as when you subscribe to marketing emails, agree to optional cookies, or submit information for a particular purpose.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

Legitimate Interests

We may process information when necessary for our legitimate interests, including operating and improving the Services, understanding content performance, securing our systems, preventing fraud, and communicating with users who have an existing relationship with us.

We will consider your rights and interests when relying on this basis.

Contract or Steps Before Entering Into a Contract

We may process information when necessary to provide a resource or service you requested, manage your subscription, or take steps at your request before entering into an agreement.

We may process information when necessary to comply with a legal obligation, respond to lawful requests, maintain required records, or establish, exercise, or defend legal claims.

6. Cookies and Similar Tracking Technologies

We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may remember your preferences, understand how the Services are used, measure email and campaign performance, and support affiliate attribution.

Categories of Technologies We Use

Strictly Necessary Technologies

These technologies are needed to operate the Services, provide requested features, maintain security, and remember essential settings. They generally cannot be disabled through our cookie banner.

Analytics Technologies

Analytics technologies help us understand traffic, page views, referrals, engagement, and general use of the Services. They help us improve content, website performance, and user experience.

Marketing and Affiliate Technologies

Marketing and affiliate technologies may measure campaigns, record referrals, attribute purchases or sign-ups, and help determine whether an affiliate link generated a conversion. Clicking an affiliate link may cause a cookie or similar identifier to be placed by an affiliate network, merchant, or tracking provider.

Managing Cookies

You may be able to manage cookies through:

  • Our cookie consent tool, where available;
  • Your browser settings;
  • Your device settings;
  • Privacy controls offered by third-party providers;
  • Global Privacy Control or similar signals, where legally required and technically supported.

Disabling cookies may affect the operation or availability of certain features.

For more information, see our separate Cookie Policy.

7. How We Share Information

We may share information with the following categories of recipients:

Email and Marketing Service Providers

We use service providers such as AWeber to host landing pages, process opt-in forms, deliver emails, manage subscriber lists, and measure email engagement.

Hosting and Technical Providers

We may share information with hosting providers, website administrators, security providers, content delivery networks, and other technical vendors that help us operate the Services.

Our website is hosted or supported through third-party infrastructure, which may include Hostinger or other providers selected by us from time to time.

Analytics Providers

We may share information with analytics and measurement providers that help us understand website traffic, content performance, email engagement, and marketing results.

Affiliate Networks, Tracking Platforms, and Merchants

We may share or make available limited information to affiliate networks, tracking platforms, and merchants to record referrals and conversions. These may include:

  • ClickBank;
  • Digistore24;
  • EverAffiliate;
  • Other affiliate networks, merchants, or tracking providers used for particular offers.

The information involved may include an IP address, browser or device information, referral URL, campaign identifier, click information, and conversion information. The applicable third party may use cookies or similar technologies under its own privacy policy.

Payment Processors

If we or a third party offer paid products or services, payment information may be processed directly by payment processors. We may receive limited information such as transaction status, purchase amount, or a transaction identifier. We do not intend to collect or store complete payment card numbers through the Services.

Professional Advisors

We may share information with attorneys, accountants, auditors, insurers, consultants, and other professional advisors when reasonably necessary to obtain professional services or protect our legal interests.

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with law, regulation, subpoena, court order, or legal process;
  • Respond to a governmental or law enforcement request;
  • Protect the rights, property, or safety of Happier Choices, our users, or others;
  • Investigate fraud, security issues, or unlawful activity; or
  • Enforce our agreements and policies.

Business Transfers

If Happier Choices is involved in a merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or similar transaction, information may be transferred as part of that transaction. We will require the recipient to handle information consistently with applicable law and, where required, provide notice.

No Sale of Personal Information

We do not sell personal information for money.

We also do not knowingly share personal information for cross-context behavioral advertising in a manner that violates applicable law. However, certain affiliate, analytics, advertising, or tracking activities may be considered a “sale” or “sharing” under particular privacy laws even when no money is paid directly for personal information. Where required, we will provide applicable opt-out rights and honor legally recognized privacy signals.

Some pages, emails, social media posts, or other content may contain affiliate links. If you click an affiliate link and later purchase or take another qualifying action, Happier Choices or another party may receive a commission or other compensation.

Affiliate relationships do not increase the price you pay unless the merchant separately sets the price.

Clicking an affiliate link may place a tracking cookie or similar identifier on your device. The affiliate network or merchant may process information about the click, referral, purchase, or conversion under its own privacy policy.

Affiliate links may include links or redirects associated with EverAffiliate, ClickBank, Digistore24, or other networks and merchants.

Affiliate disclosures will be presented in a manner intended to be clear and reasonably noticeable. You should review the privacy policy and terms of the applicable merchant or affiliate network before completing a transaction.

The Services may contain links to third-party websites, applications, products, services, social media pages, or resources.

Third-party websites are not controlled by Happier Choices. Their privacy practices, terms, security measures, cookies, and communications are governed by their own policies. We encourage you to review those policies before providing information or completing a transaction.

A link to a third party does not necessarily mean that we endorse or guarantee that third party.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Our retention practices generally include the following:

  • Email subscriber information: We generally retain subscriber information while you remain subscribed or while it is reasonably necessary to provide requested resources and communications. After unsubscribe or extended inactivity, we may retain limited suppression records to honor your opt-out request and prevent future unwanted messages. Other subscriber information is generally deleted or de-identified after unsubscribe or extended inactivity, unless a longer period is required for legal, security, accounting, or dispute-resolution purposes.
  • Inquiry and support information: We generally retain correspondence as long as reasonably necessary to respond, document the interaction, resolve disputes, and comply with legal obligations.
  • Analytics and technical information: We generally retain analytics, log, cookie, and campaign information subject to the settings and retention practices of the applicable provider.
  • Affiliate and transaction records: We may retain referral, conversion, and commission records for as long as reasonably necessary for accounting, reporting, audit, fraud prevention, dispute resolution, and legal compliance.
  • Suppression records: We may retain limited information, such as an email address, after an unsubscribe request so that we can respect your communication preference.

Retention periods may vary based on the amount, nature, and sensitivity of the information; the purposes for which it is used; legal and regulatory requirements; security and fraud-prevention needs; and whether the information is needed to establish, exercise, or defend legal claims.

11. Security

We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, provider due diligence, account protections, monitoring, secure transmission methods, and data minimization practices where appropriate.

However, no method of transmitting information over the internet or storing information is completely secure. We cannot guarantee the absolute security of information.

12. Your Privacy Rights

Your rights may depend on where you live, the information involved, and applicable legal exceptions.

EEA and UK Rights

If you are in the EEA or United Kingdom, you may have the right to:

  • Request access to your personal data;
  • Request correction of inaccurate or incomplete personal data;
  • Request deletion of your personal data;
  • Request restriction of processing;
  • Request a portable copy of certain personal data;
  • Object to processing based on legitimate interests;
  • Object to direct marketing;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with a data protection authority.

You may find information about supervisory authorities through the European Data Protection Board or the UK Information Commissioner’s Office, as applicable.

California Rights Under the CCPA and CPRA

If you are a California resident and applicable law covers our processing, you may have the right to:

  • Know the categories and specific pieces of personal information we collect, use, disclose, or otherwise process;
  • Request deletion of personal information, subject to legal exceptions;
  • Request correction of inaccurate personal information;
  • Opt out of the sale or sharing of personal information, as those terms are defined under California law;
  • Limit certain uses or disclosures of sensitive personal information, where applicable;
  • Receive information about the categories of sources, purposes, and recipients involved in our processing; and
  • Receive equal service and price and not be discriminated against for exercising privacy rights.

We do not knowingly sell personal information. If any activity is considered a sale or sharing under California law, you may submit an opt-out request using the contact information below. We will also honor a valid Global Privacy Control signal where required by law and technically supported.

How to Submit a Privacy Request

To submit a request, identify the right you are requesting to exercise and provide enough information for us to understand and respond to your request.

We may need to verify your identity before completing a request. Verification may involve confirming information we already have about you. We will not ask you to provide unnecessary sensitive information.

You may use an authorized agent to submit a request where permitted by law. We may require proof that the agent is authorized to act for you and may need to verify your identity directly.

We generally respond within the time required by applicable law. If we need additional time, we will explain the reason and any permitted extension.

Some requests may be denied or limited when an exception applies, such as where retaining information is legally required, necessary to complete a transaction, needed to prevent fraud, or required to protect security or legal rights.

13. Marketing Choices and Unsubscribing

You may unsubscribe from marketing emails by:

  • Clicking the “unsubscribe” link in the email;
  • Updating your preferences through the link provided in the email; or

After you unsubscribe, we will stop sending marketing emails within a reasonable period, subject to applicable law and technical processing time.

You may still receive non-marketing or transactional messages, such as messages concerning a resource you requested, account or subscription administration, security, legal notices, or other necessary service communications.

Unsubscribing from our emails does not automatically stop messages sent by third parties, including AWeber, affiliate networks, merchants, or other services. You must manage those communications through the applicable third party.

14. Children’s Privacy

The Services are intended primarily for adults aged 18 and older. Where permitted by applicable law, individuals aged 13 to 17 may use the Services only with the involvement and consent of a parent or legal guardian.

We do not knowingly collect personal information from children under 13. The Services are not directed to children under 13, and we do not knowingly permit them to subscribe to our email programs or request resources.

The Children’s Online Privacy Protection Act (“COPPA”) generally requires certain websites and online services directed to children under 13, or that knowingly collect information from children under 13, to provide specific notices and obtain verifiable parental consent before collecting covered personal information.

If we learn that we have collected personal information from a child under 13 without the legally required consent, we will take reasonable steps to delete it.

15. International Transfers

Happier Choices is based in the United States. Our service providers, affiliate partners, analytics providers, and other recipients may process information in the United States or other countries that may have privacy laws different from those in your country.

Where required by law, we use appropriate safeguards for international transfers, which may include:

  • Standard Contractual Clauses approved or recognized by applicable regulators;
  • Adequacy decisions;
  • Contractual protections;
  • Data-processing agreements; or
  • Other lawful transfer mechanisms.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, legal requirements, or privacy practices.

When we make changes, we will post the updated Privacy Policy on this page and revise the “Last updated” date. If a change is material, we may provide additional notice through the Services, by email, or by another legally permitted method.

Your continued use of the Services after an updated Privacy Policy becomes effective means that you acknowledge the updated policy, subject to any rights you may have under applicable law.

17. Contact Us

Happier Choices
Phoenix, Arizona
Jurisdiction: State of Arizona